Ngaba wakha wazibuza ukuba kutheni abanye abasebenzisi bebanjiswa yi-app ngelixa abanye bemka emva kwemizuzwana emibini? Inyani yile, akufuneki ube ngumxeli-thamsanqa ukuze wazi. Uyilo lovavanyo lwe-A/B Sisixhobo somlingo esisivumela ukuba sibeke ecaleni iingcinga size sisekele izigqibo zethu kwinto eyenziwa ngabasebenzisi, sithelekisa iinguqulelo ezimbini zento efanayo ukuze sibone ukuba yeyiphi eluma ihoko rhoqo.
Ngokwenyani, sithetha ngenkqubo ukulungiswa kwezinga lokuguqulwa (CRO) apho sithelekisa khona uhlobo lokuqala nolunye uhlobo. Nokuba ufuna abantu abaninzi babhalise kwiphepha lakho lokufika okanye ubathintele ekushiyeni inqwelo yabo yokuthenga, uvavanyo olucwangcisiweyo yindlela ekuphela kwayo yokuqinisekisa uhambo oluhamba kakuhle, kwaye ngaphezu kwako konke, olunenzuzo kubasebenzisi.
Yintoni kanye kanye uvavanyo lwe-A/B kwaye lusebenza njani?
Ngokusisiseko, yindlela yesayensi esetyenziswa kwintengiso yedijithali. Ibandakanya ukwahlula ngokungacwangciswanga ithrafikhi: iqela elinye libona inguqulelo A (ulawulo) kunye nomnye inguqulelo B (uhlobo)Okokugqibela, sihlalutya idatha ukuze sibone ukuba yeyiphi kwezi zimbini efumene iziphumo ezingcono kwi-metric ethile.
Asikuko ukutshintsha izinto ngokungacwangciswanga. Ukuze oku kusebenze, kufuneka umisele isicwangciso. ingcamango ecacileyoUmzekelo: "Ukuba nditshintsha umbhalo weqhosha elithi 'Thenga' ube 'Yongeza kwinqwelo,' abantu abayi kuziva bexinezelekile kakhulu kwaye bathenge okungakumbi." Ukuba idatha iyayixhasa le ngcamango, siphumelele. Ukuba akunjalo, siphephe ukwenza utshintsho olunokuthi luphazamise ukuthengisa kwethu.
Iintlobo zezilingo onokuzenza
Nangona uvavanyo lwe-A/B oluqhelekileyo lolona luxhaphakileyo, kukho ezinye iinguqulelo ezixhomekeke kwinto esiyifunayo:
- Uvavanyo lokwahlulahlula: Imbambano eqhelekileyo phakathi kweenguqulelo ezimbini zephepha.
- Uvavanyo lwe-Multivariate: Apha izinto ziba nzima ngakumbi, njengoko sivavanya izinto ezininzi ngaxeshanye (ezifana nesihloko nombala weqhosha) ukuze sibone indlela ezisebenzisana ngayo.
- Isigebenga esinezixhobo ezininzi: Inkqubo ekrelekrele esebenzisa i-AI ukuthumela ithrafikhi engaphezulu kwinguqulelo eqhuba kakuhle ngelixa uvavanyo lusaqhubeka.
- Uvavanyo lwe-A/A: Isebenza ukuqinisekisa ukuba isixhobo sokulinganisa asiphumeleli, ngokusebenzisa iinguqulelo ezimbini ezifanayo.
Iindawo zokusetyenziswa kunye nezinto ezibalulekileyo zovavanyo
Phantse yonke indawo ye-ecosystem yakho yedijithali inokulungiswa. lwezorhweboKubalulekile ukudlala ngemifanekiso yemveliso; umzekelo, kuye kwabonwa ukuba umxholo owenziwe ngabasebenzisi (iifoto zabathengi bokwenyani) udla ngokuguqula okungaphezulu kakhulu kuneefoto zekhathalogu ezigqibeleleyo kodwa ezibandayo.
Ehlabathini I-SaaS kunye nee-AppsIngqwalasela mayibe kukungenisa abantu. Ungavavanya ukuba uhambo olukhokelwayo lungcono na okanye ukuba umsebenzisi kufuneka azihlolele eyedwa, okanye nokuba kungcono ukufuna ubhaliso kwasekuqaleni okanye umvumele azame usetyenziso ngaphambi kokuba amnyanzele ukuba enze iakhawunti. Uhlengahlengiso oluncinci kwi imiyalezo yokubiza isenzo (CTA) Zinokunyusa i-ROI, kuba amagama adla ngokuchaphazela injongo yomsebenzisi ngaphezu kombala olula weqhosha.
Kwaye asinakulibala email marketingUkuvavanya ubude bomgca wesihloko, ukusetyenziswa kwee-emoji, okanye ixesha lokuthumela kunokwenza umahluko phakathi kokuba i-imeyile yakho ifundwe okanye iphele ikwibhini yokuphinda isetyenziswe.
Amanyathelo okwenza uvavanyo oluqinileyo lwe-A/B
Ukuze uphephe iimpazamo kwaye ufumane idatha ethembekileyo, kubalulekile ukulandela inkqubo ecwangcisiweyo:
- Chaza injongo: Musa ukuqalisa uvavanyo ngaphandle kwenjongo; gqiba ukuba yeyiphi i-metric ofuna ukuyitshintsha (ukucofa, ukubhalisa, ukuthengisa).
- Yenza ingcamango: Iseka ingcamango enengqondo esekelwe ekuqwalaselweni kwendlela umsebenzisi aziphethe ngayo.
- Yila iindidi ezahlukeneyo: Yenza inguqulelo B ngokutshintsha inguqu enye kuphela kwangaxeshanye ukuze kufunyaniswe ukuba yintoni kanye kanye ebangele olu tshintsho.
- Yenza kwaye ulinganise: Qalisa uvavanyo ixesha elifanelekileyo, uqiniseke ukuba ugubungela imijikelo yeshishini epheleleyo (njengeveki yonke).
- Hlalutya ukubaluleka kwezibalo: Musa ukungxama ukuya kwizigqibo. Isiphumo sisebenza kuphela xa kukho amathuba aphezulu kakhulu (ngesiqhelo angama-95%) okuba asibangelwanga ngamabona-ndenzile.
Izixhobo ezicetyiswayo zokwenza ngcono
Ngokuxhomekeke kuhlahlo-lwabiwo mali kunye nobunzima, kukho iindlela ezahlukeneyo. Izixhobo ezifana I-VWO kunye ne-Optimizely Ziinzima ngokwenene kwiinkampani ezinkulu, ngelixa AB Imnandi Ilula kakhulu kumaqela okuthengisa. Kwabo bafuna uhlalutyo olubonakalayo, I-Hotjar kunye ne-Crazy Egg Zintle kakhulu kuba zibonelela ngeemephu zobushushu ezihambelana nedatha yamanani.
Ukuba usebenzisa amaqonga athile, khumbula ukuba MailChimp Ikuvumela ukuba uvavanye ii-imeyile, kwaye nangona iShopify inganikeli ngovavanyo lwemveli, inenkqubo emangalisayo yee-apps zokuzisebenzisa. Izixhobo ezifana UmbuzoPro Zikwanceda kakhulu ukwahlulahlula abaphulaphuli, nto leyo eyenza ukuba iimvavanyo zibe neenkcukacha ezithe ngqo ngakumbi.
Iingozi eziqhelekileyo kunye neempazamo ekufuneka ziphetshwe
Ayikuko ukukhanya kwelanga kunye nomnyama kuphela; ukuba wenza izinto ngendlela engalunganga, ungabadida abasebenzisi bakho. Impazamo eqhelekileyo kukuba... ubungakanani besampulu obungonelangaUkufikelela kwizigqibo emva kokutyelela abantu abalishumi kufana nokuphosa ingqekembe. Udinga inani elikhulu labantu abadlulayo ukuze idatha ibe nentsingiselo.
Enye impazamo eqhelekileyo kukungahoyi iinguqu zangaphandleUkuba uqhuba uvavanyo ngexesha leBlack Friday, iziphumo ziya kuphazanyiswa kukuchulumanciswa zizivumelwano kwaye kungekhona uyilo lwewebhusayithi yakho. Ngokufanayo, kuphephe ukuqhuba uvavanyo oluninzi ngaxeshanye kubaphulaphuli abafanayo, njengoko oku kunokudala amava angaguquguqukiyo nacaphukisayo agxotha abathengi endaweni yokubagcina.
Ukusebenzisa inkcubeko yokuvavanya rhoqo kuvumela amaqonga edijithali ukuba aguquke ngokweemfuno zomsebenzisi, aguqule yonke intsebenziswano ibe lithuba lokufunda. Ngokudibanisa uhlalutyo lweemetrikhi zexesha langempela, ukwahlulwahlulwa ngokuchanekileyo, kunye nokunamathela kukubaluleka kwezibalo, kunokwenzeka ukuguqula nayiphi na iwebhusayithi okanye usetyenziso lube yinjini yokuguqula esebenzayo eyandisa ulwaneliseko lwabathengi kunye nenzuzo yeshishini. Yabelana ngolwazi ukuze abasebenzisi abaninzi bazi malunga nesihloko.